Not every part of racing happens under the lights. A lot of the good stuff happens during the week—at schools, local events, and hands-on learning days where kids get to ask questions, sit in the seat, and see how classroom ideas show up on a race car. That’s the heart of Kaeden Ballos’ community work: show up, be real, and make racing approachable.
The clearest example is Kaeden’s recurring STEAM appearances each year. These events connect science and engineering to something students already care about—speed. Kaeden walks them through simple, real-world links: how tires make grip, why brakes need cooling, what “aerodynamics” looks like in plain English, and how a team uses data to make the car better. Kids get photos, hero cards, and a short talk that turns “school stuff” into “race stuff.” Teachers and parents tell us the same thing afterward: when a driver explains it, the concepts stick.
Beyond those STEAM days, not every appearance is publicized—and that’s fine. The goal isn’t a camera; it’s a connection. Sometimes that means rolling the car to a local event for display and Q&A. Sometimes it’s a classroom visit with a short safety talk and a few minutes on focus, fitness, and teamwork. The format changes, but the approach doesn’t: be present, keep it simple, and leave people feeling closer to the sport.
Why spend time on this? Because racing lives or dies on the next fan, the next volunteer, the next kid who decides to chase a dream in the garage or in the seat. Community work builds that pipeline. It also keeps our team grounded. When you answer a fourth grader’s “How fast does it go?” you’re reminded that racing is supposed to be fun—and that you’re lucky to do it.
Why it matters for partners
Giving back isn’t just the right thing; it’s smart, measurable activation. Partners who join these appearances get more than a logo on a quarter panel:
- Face-to-face reach with families, teachers, and local leaders
- Authentic content (photos, short clips, quotes) that performs better than ads
- Positive brand association around education, youth, and community
- Local PR opportunities with real stories, not just results
When partners support Kaeden’s community schedule—whether that’s a STEAM night, a school visit, or a neighborhood event—they tap into the part of racing that people remember: a genuine conversation, a signed hero card, a moment that made a kid’s eyes light up. That’s how you grow the sport and grow a brand at the same time.
If your school, program, or organization is interested in a visit—or if you’re a company that wants to underwrite community appearances—reach out. We’ll build something simple, real, and local that makes a difference.
Schools, STEAM nights, and community days.
